The modest initiative Pics 4 Pills, carried out by Alberto del Hoyo is a fundraising campaign for pharmaceuticals and medical supplies through the sale of the book Mystic Valley. 100% of the funds raised are devoted to the tribes photographed, essentially in health and education centers.
The rule is that protagonists of the photographs must be the sole beneficiaries of the photographs.
At the same time, responsible photographic dissemination is necessary to: show the beauty of heterogeneity and cultural identity; what sets us apart and what unites us.