Floria González, was born in Monterrey on July 20, 1980, NL, moving to Acuña Coahuila in 1983, moved to Mexico City at age 16 where he lives and works. She studied photography and film in Mexico City and in San Antonio, TX. In 2003 she starts working forming two ways; one inside photography and commercial video and the other in art.
Always carefully building the sets for her work, colors, textures, costumes and characters, either in the studio or on location. She first makes a storyboard, a drawing, a watercolor or an acrylic painting of the photography or video being made, where she creates the concept and the aesthetics of the piece and series.
The main theme of her work is the human; the dark side, their fears, traumas and doubts. Questions what is believed to be right to get to the root of the issue and start from scratch with a contemporary vision of spirituality and science.
Always starts and ends a series with the idea that everything is energy, there is no separation and that what is creating is just an idea in her mind and the collective mind, which all are stories created by this great mind; it can be personal, fiction or based on close people. And in the end, all is fiction.
She has participated in solo and group exhibitions in places like Mexico City, Museo Carrillo Gil, projects White Spider, Monterrey, Acapulco, New York, Austin, TX, Los Angeles, Miami, Bolivia, Chile, Argentina, Colombia, Berlin, Italy and Singapore.
She is the creator and director of Floto Studio, a production
house that makes projects like video, photography and advertising videos for Distroller, Sony Music, Universal Music, with artists like Leonel García, Natalia Lafourcade, Torreblanca, Carla Morrison, Kaay, Andrea Balency, Jorge Drexler, Kevin Johansen, Quique Rangel among others. She made a documentary for Alondra de la Parra in Tokyo and now is making visuals for Chula the Clown.